Universal Acoustics Scandinavian Distribution announcement

14th June 2014

International Distributor News


Luthman SMTTS AB is the leading distribution company in Scandinavia for MI and Pro Audio with over 30 years in business providing comprehensive knowledge in all aspects of audio along with unrivalled experience in supplying product to its authorized retailers.

With a catalogue of around 70 of the worlds most popular audio brands including Avid, Alesis, Behringer, Rupert Neve. Presonus and SE and classic guitar related brands such as Gibson, Epiphone, Rickenbacker, Dobro and Mesa Boogie, they are the perfect and most desirable partner for any manufacturer wishing to serve the important and influential market that introduced the world to such iconic brands as ABBA IKEA, Saab and Volvo.

The ProAudioGroup is a division within Luthman SMTTS AB handling professional audio related hardware providing a unique level of knowledge, expertise and support to installers, rental and broadcast companies and many demanding clients, such as the Swedish Military and the Royal Opera House.

Since the formation of the 4-Sound retail stores in 2003 and subsequent mergers and acquisitions including the Musik Borsen shops chain and Danish retailer Aage Jensen, The MRH group has successfully consolidated the Nordic MI market. A merger in 2011 of Luthman's pro-audio business and Svensk Musik TTS, fully owned by MRH (Music Retail Holding AS) installation business, formed the largest most successful Scandinavian pro audio distributor in the entire Nordic territory.


The merged forces of Luthman SMTTS rounds up the best industry professionals plus a portfolio of world class leading brands, a large team of service technicians and the most cost-efficient Pan Nordic central distribution facility from a new logistics hub in Stockholm.

The MRH/LUTHMAN/4SOUND Group is the leading Scandinavian distributor with the 4-Sound having an impressive 50% share of Nordic Retail business.

With core markets in Sweden, Norway, Denmark and Finland around 700 Pro Audio accounts and 380 MI Distribution accounts are expertly served.

For more information on Luthman SMTTS AB, please visit www.luthman.se

Why did you decide to distribute Universal Acoustics in Scandinavia?

Pär Olsson, Luthman general manager explains:

"We have searched high and low for the very best products in the acoustic treatment field and after having thoroughly evaluated the portfolios of all key manufacturers worldwide serving the audio industry we can say with confidence and without hesitation that Universal Acoustic stands heads and shoulders above everything else available.

We are extremely proud to have been selected as Universal Acoustics exclusive partner in the Scandinavian market and look forward to a long and prosperous co-operation"

How do you see the potential for growth and demand for acoustic room treatment products in Scandinavia?

Historically, customers in the Scandinavian market have been looking for tailor made solutions when it comes to acoustic treatment but now there will be a clear alternative that will cater for all possible applications going from small home and garage studios, project studios right up to high-end recording and Post Pro facilities.

The easy install Mercury Room kits in particular are perfect for these applications and will be readily available from our retail stores. We are also keen to address the home theatre market, gymnasiums and arenas through our system Integration contractors and see great potential for supply to our national educational establishments.

We are confident that the Universal Acoustics range of cleverly designed solutions will change the way the Scandinavian market perceives Acoustic treatment solutions and we are particularly comfortably assured knowing their entire range is manufactured in the UK to the very highest performance and safety standards in contrast to some of the poor quality products originating from the Far East"

Universal Acoustics' Paul Eastwood comments:

I first contacted Pär Olsson at Luthman during the early days of Universal Acoustics and he said something along the lines of, "We like your brand so I'll let me know when we are ready". In the meantime we'd been contacted by several firms in Sweden and Norway but declined those approaches to concentrate on building our brand in the UK and other parts of Europe. Five years later he finally came back to us at 2014 Frankfurt Music Messe saying, "OK the time is now right, let's do it"... so I guess it pays to be patient.

Luthman is the dominant distributor in the Nordic territory and without doubt the company to trust to grow your brand in Sweden and Norway, Denmark and Finland. We feel most privileged they chose us over all the other acoustic treatment brands.


Box 535, S-136 25 Haninge, Sweden


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